Video guide · Snapchat
How to connect Snapchat to Paid Signal
Watch it once, then follow the steps beside the video.
The video loads only when you press play. Nothing is requested from YouTube before that.
Follow along
- Find your Pixel ID
Open
ads.snapchat.com→ Events Manager → your pixel → Details. The Pixel ID looks like 8-4-4-4-12 characters — copy it into Paid Signal. - Generate the Conversions API token
In Events Manager open your pixel → Settings → “Conversions API tokens” → Generate. Copy the token and paste it into Paid Signal — stored encrypted, never shown again.
- Pick the event name
Snapchat only accepts its own fixed list of event names — anything else is silently rewritten to
PURCHASE. Pick a name your account does not already use, so our verified-money stream reads separately from your pixel.
Then, in the app
Setup → Connections → Snapchat → Guided setup. It checks the connection for you at the end.
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