Wasted spend
Budget keeps chasing people who never pay.
Signal purity for performance marketing
Only paid counts.
Paid Signal tells your ad channels who actually paid — so Meta, TikTok, Snapchat and Google optimize for real customers, not order forms.
Plugs into the channels you already run
- Meta
- TikTok
- Snapchat
- Google Ads
- Shopify
Now live
Install Paid Signal from Shopify.
Paid Signal is live on the Shopify App Store. Install it on your store, connect the channels you already run, and the first verified paid event fires the next time you mark an order as paid. Billing runs through Shopify on your regular invoice.
7 days free on every plan · setup guides
01 — The problem
An order is not a payment.
Placing an order is a click. Getting paid is the business. The distance between them is where your ad budget quietly leaks — and your dashboard never shows it.
In cash-on-delivery and refund-heavy markets, a large share of orders are refused at the door, returned, or simply never paid. Yet your ad platforms count every one of them as a win, and go looking for more people just like them.
Order → Paid drop-off
Nearly half of every order never becomes revenue you can optimize on. Illustrative.
Returns & RTO
Failed deliveries and refusals pile up.
Polluted signal
Your channels get trained on non-payers.
Operational drain
Packing, shipping and re-stocking costs climb.
02 — Why it happens
Your channels learn from noise.
Delivered, refused, returned — every order counts as a win. So the algorithm optimises toward more of all of it. Paid Signal gives it one clean event to trust instead.
The fix
Feed them the one event that matters.
Paid Signal confirms the revenue that actually lands and sends that clean signal to your ad platforms. Your campaigns keep running exactly as they are — they just learn from real customers now.
1
Connect, guided
Every channel opens a step-by-step walkthrough — the actual screens, in order, with the field you need on each one. When you press Finish, Paid Signal checks the connection against the platform itself and tells you it is live, or tells you exactly what is missing. Watch the setup guides.
2
Verify
Paid Signal identifies the orders that turn into real, collected revenue — the payments that truly land.
3
Optimise
That verified signal flows to your channels, so they optimise on the people who actually pay.
The shift
Same channels. A smarter signal.
Before
Optimising on orders
- Channels learn from every order placed
- Optimisation is trained on non-payers
- Spend chases clicks and form-fills
- Success looks high — revenue doesn't follow
After
Optimising on payments
- Channels learn from real payments only
- Optimisation is trained on real payers
- Spend aims at people who pay
- Higher success — and revenue follows
Better audiences
Teach your channels who really pays.
Feed the channels your real payers, and they'll go find more of them — not more window-shoppers.
The outcome
What changes when the signal is real.
↑Delivery & success rate
↑Return on ad spend
↓Cost per real sale
↓Returns & RTO
↑Audience quality
↓Wasted spend
Ad budget reaching real payers (%)
Delivery success rate after switching
Return / RTO rate (%)
The full funnel, without polluting it.
Paid Signal follows the whole journey — page views, product views, add to cart, checkout started, and the payment — so the dashboard can show you where the money leaks and which source it came from. What leaves for your ad platforms is deliberately narrower: the order, the confirmed payment, and the refund. Browsing belongs to your own pixel. We only speak up when money moves.
Figures are illustrative and show the direction of impact. Actual results vary by account, market and category.
COD operations
The other half of cash on delivery.
A verified paid event tells your channels which orders became money. These four tell you about the ones that did not — and get the cash you did collect into Shopify the same day.
Courier sheets
Upload the sheet your courier sends you — Bosta, Mylerz, Aramex, J&T or any CSV/Excel — and every order it collected cash for is marked paid in Shopify. Being paid is what sends the conversion, so your ads learn the same day the cash lands, not when someone gets round to the admin. Returns on the sheet are recorded as refusals. A preview shows every row before anything is written.
All plans
Risk tags
Every new COD order gets one tag from that customer’s own history with your store, within seconds: refused twice or more, refused once, trusted, or new. Your call center sees it in the orders list and Shopify Flow can act on it — confirm the risky ones by phone, skip the call for the trusted ones. The app never holds or cancels an order. It informs.
Growth and above
Refusal analytics
One screen for the orders that never became money: refusal rate and lost revenue by governorate, by price band, by product, by courier — week by week. Click a governorate or a band and every number re-cuts to it. Rates are withheld below 20 orders, so a small segment cannot mislead you.
Growth and above
Repeat-refuser audiences
A Custom Audience on Meta and Snapchat of customers who refused two or more COD orders and have not paid since — kept current automatically, removed the moment they pay. Exclude it in your ad sets. It is not a ban: they can still buy, you simply stop paying for ads to reach them.
Scale and above
Risk tags and refusal history are built from that customer’s orders with your store only. There is no shared or cross-store blacklist. Anything that writes to an order stays off until you switch it on, and every switch is recorded.
Why teams switch
Everything points at real revenue.
Higher success rate
When channels chase payers, more parcels land and more carts get paid.
ROAS you can trust
Optimise toward collected revenue, not clicks that never convert.
Lower cost per sale
Spend follows buyers, so every dollar works harder.
Cleaner signal
Only confirmed payments are reported, so nothing trains on non-payers.
Fewer returns
Attract customers who keep and pay for what they order.
Zero new playbook
Keep your campaigns. Point them at the people who pay.
Built for
Brands that live and die by delivery.
Cash-on-delivery markets
Where refused and returned orders wreck your numbers.
DTC & e-commerce
Scaling paid spend and tired of low-quality orders.
Performance teams
Chasing ROAS that reflects real, collected revenue.
Agencies
Proving results on money that lands, not clicks.
Pricing
Pay only on orders that get paid.
Every plan covers one store and is billed on the orders that actually turn into paid, collected revenue — never on window-shoppers.
Starter
$9/ month
300 paid orders included, then $0.13 each
- 1 store
- 2 ad channels
- Verified paid-event optimization
- Courier sheets — mark COD orders paid
- Payer audience seeds for Lookalikes
- Email support
Growth
$49/ month
1,500 paid orders included, then $0.09 each
- Everything in Starter
- All 4 ad channels
- Risk tags on new COD orders
- Refusal analytics
- Lost-order insights
- Priority support
Scale
$149/ month
6,000 paid orders included, then $0.06 each
- Everything in Growth
- Multiple ad accounts
- Auto-synced payer audiences
- Repeat-refuser audiences
- Priority support + guided onboarding
Enterprise
$299/ month
20,000 paid orders included, then $0.03 each
- Everything in Scale
- Dedicated success manager
- Uptime SLA + custom integrations
Swipe the table to compare plans
| Compare plans | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| What it costs | ||||
| Monthly price | $9 | $49 | $149 | $299 |
| Paid orders includedonly orders where the money arrived | 300 | 1,500 | 6,000 | 20,000 |
| Each extra paid ordercharged only above the allowance | $0.13 | $0.09 | $0.06 | $0.03 |
| What you get | ||||
| Ad channelsMeta, TikTok, Snapchat, Google — enforced on your destinations | 2 of 4 | All 4 | All 4 | All 4 |
| Storesone workspace per connected store | 1 | 1 | 1 | 1 |
| Ad accounts per channelmore than one advertiser or business id | 1 | 1 | Multiple | Multiple |
| Verified paid-event optimizationthe event fires only once the money is confirmed | ✓ | ✓ | ✓ | ✓ |
| Refund correctionsreversals are tracked, and exported to Google as retractions | ✓ | ✓ | ✓ | ✓ |
| Full order ledgerevery order, paid or not, with its signal state | ✓ | ✓ | ✓ | ✓ |
| Payer audience seeds for Lookalikesthe customers who actually paid, ready to seed an audience | ✓ | ✓ | ✓ | ✓ |
| Auto-synced payer audiencesMeta & Snapchat audiences the app keeps current — refunds and returns are removed | — | — | ✓ | ✓ |
| Lost-order insightsof settled orders, how many never became money — and which source they came from | — | ✓ | ✓ | ✓ |
| Courier sheetsupload the sheet your courier already sends you; collected orders are marked paid, returns become refusals | ✓ | ✓ | ✓ | ✓ |
| Risk tags on new COD ordersfrom that customer’s history with your store only — no shared blacklist | — | ✓ | ✓ | ✓ |
| Refusal analyticsrefusal rate and lost revenue by governorate, price band, product and courier | — | ✓ | ✓ | ✓ |
| Repeat-refuser audiencesMeta & Snapchat audiences of customers who refused twice or more and have not paid since | — | — | ✓ | ✓ |
| Supporthow you reach a human | Priority | Priority + guided onboarding | Dedicated success manager | |
| Uptime SLA + custom integrationsa written availability commitment | — | — | — | ✓ |
Plans are billed by Shopify and appear on your regular Shopify invoice — we never take payment directly. Paid orders above your allowance are reported to Shopify as usage.
More than 20,000 paid orders a month? Let’s talk.
Questions
Frequently asked.
Does this replace my Meta pixel?
No. Keep your pixel exactly as it is. Paid Signal adds a separate server-side event that fires only when money is confirmed, so the platforms get a clean signal alongside your normal tracking.
What counts as “paid”?
Whatever Shopify calls paid: a captured card, or a COD order you mark paid once the cash is in hand. That single rule is the whole product — if the money is not real, no event fires.
Do I need my courier to have an API?
No. Paid Signal never talks to a courier. If your courier updates Shopify, a Shopify Flow can mark orders paid automatically; if not, mark them manually or in bulk. Works with any courier, or none.
Will this double-count my conversions?
No. Every event carries a stable ID, so a redelivered webhook or a repeated sync can never fire twice. The event name is distinct from your pixel purchase, so you choose which one campaigns optimise on.
Do I have to change or rebuild my ad campaigns?
No. You keep the same campaigns, creatives and structure. Paid Signal changes the signal they learn from — there is no new playbook to adopt.
What data do you store about my customers?
Identity (email, phone, name, city) is hashed with SHA-256 before it is ever written down — we cannot read it, and neither can anyone with database access. That hash is what the ad platforms need for matching. We never store card details.
Which platforms are supported?
Meta, TikTok and Snapchat receive events through their server APIs. Google Ads connects from the same screen, and Google Analytics 4 is available too and does not count against your channel limit.
Can I see whether it is actually working?
Yes — that is most of the dashboard. You see every event sent per channel, the reversal rate per signal source (how much of your seed later refunded), and an order-by-order ledger of what fired and what did not.
You can also check outside the app: every event Paid Signal sends arrives stamped as Paid Signal in Meta Events Manager and in Snapchat’s Events Manager, so you can confirm the source without taking our word for it.
What does it cost?
Plans start at $9 per month and are billed on paid orders, not on every order placed. Each plan includes a monthly allowance of paid orders (300 on Starter, 1,500 on Growth, 6,000 on Scale, 20,000 on Enterprise) and anything above it is charged per additional paid order. Billing is handled by Shopify and appears on your regular Shopify invoice. See pricing for the full breakdown.
How do I get started?
Send us a note using the form below. Tell us about your store and the channels you run, and we’ll get you set up.
Talk to us
Questions, a demo, or setup help.
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